Hard Rock.
Soft Metal.
Client
Aosdàna
Date
2014
Location
Isle of Iona, UK
Website
Services Provided
Sector
From the Isle of Iona, Aosdàna create highly-crafted jewellery based on Celtic designs that have been passed down over the centuries.
We created a brand identity that reinvents tradition, and places Aosdàna’s jewellery in a firmly contemporary context, taking inspiration from Old Gaelic orthography, and recalling the linear detail of Iona’s rugged landscape.
Our strategic repositioning opened up new markets for Aosdàna and placed them firmly in the contemporary space, with a focus on quality of craft and design with appeal to a global, design conscious audience.
Identity
Our visual identity reinvents tradition, and places Aosdàna’s jewellery in a firmly contemporary context.
The new marque, based upon the letter ‘A’ from Old Gaelic orthography, recalls the linear detail of Iona’s rugged landscape.
Art Direction
We art-directed brand photography, shot by Shannon Tofts, that compliments the product and adds depth to the visual identity.
The rugged coastline of Iona, inspiration for the graphic approach, is captured in the stark, black and white brand imagery.
Digital
We designed an e-commerce website that reinforced the brand presence online, enabling Aosdàna to access a global market from their island location.
Packaging
We developed a strategic approach to product packaging, offering an elegant but cost-effective solution.
Our approach met the logistical challenge of transporting Aosdàna’s range of products from Iona to a global customer base.
