Brutal Beauty
Client
Brintons x Timorous Beasties
Date
2018
Location
UK-wide
Services Provided
Sector
The Craigend Collection is the third collaboration between prestigious carpet manufacturer Brintons and leading pattern designers Timorous Beasties.
We defined a unifying identity and visual style for this collaboration, created bold campaign imagery and designed all related items. This included a product brochure, sample boxes and collateral supporting the launch event and pop-up installation at Clerkenwell Design Week.
Visual Identity
We created a combined visual identity bringing together the distinct and recognisable presence of both these household name brands.
We also developed a wider system that formed the structure and visual language of the catalogue and the overall project.
Content
The challenge was to balance the complex and almost contradictory inspirations of the collection.
We shot the product in the old Westwood Works newspaper factory in Dundee. This felt like the ideal balance of brutality and beauty.
Catalogue
The identity system and content all come together in the collection catalogue. At once a specification tool for designers but also a promotional item for the collection.
The Craigend Collection was launched at Clerkenwell Design Week in London in 2019.
“
Everyone at Brintons enjoyed working with Graphical House, they went the extra mile at every turn and the results always exceeded our expectations.
Sarah Draper
Commercial Marketing Manager Brintons Carpets
