Super cars, super humans
Client
Channel 4
Date
2016–
Location
UK wide
Services Provided
Sector
Channel 4 is one of the UK’s most innovative publisher-broadcasters and a major investor in the creative economy.
We provide publication design services to Channel 4, ensuring maximum impact from their internal and external communications.
Examples include successive pitch documents – used in the bidding process for the UK broadcast rights to both Formula 1 and the 2016 Paralympics in Rio – combine contemporary photography with bold design that illustrate Channel 4’s vision and potential as a host for global sport.
1
Successful bid to secure broadcast rights for Formula 1 on UK television.
2
Successful bid to secure £16m contract for ground breaking coverage of the Rio Paralympics on UK television.
F1C4
We had to turn this project around within three weeks from brief to delivery, inclusing the sourcing of all image content and production.
We were told 'It's impossible to impress Bernie Eccleston but it's easy to disappoint him. Apparently he stated that this was the best pitch document he'd ever been presented with.
Paralympics
With all our projects for Channel 4 is is essential to clearly communicate the core brand values providing a solid foundation for sharing their vision with their global audience.
With this project we again sourced and curated all image content in support of the corporate bid.
“
Graphical House are indispensable.
Stuart Cosgrove
formerly Head of Nations and Regions Channel 4
