Crazy Color Pro
Client
Professional Beauty Systems
Date
2024
Location
UK Wide
Website
Services Provided
Sector
Launched in 1977 amidst the punk rock explosion, Crazy Color stood for freedom and self expression in a new wave of style and fashion experimentation. Values the brand holds on to today.
Crazy Color already had a well established, recognisable brand, which had recently been updated. They approached us to work with them to enhance their brand expression across multiple platforms. A full range of retail packaging. A new website, aimed directly at their professional customers, and the conceptual Art Direction for a range of promotional CGI assets expressing not only the product but the ideas intrinsic to the organisation.
1
Fresh brand expression across multiple pack types and professional digital platform.
2
Art direction of CGI imagery capturing the vision of the brand going forward.
3
Launched to a complete sell-out of the range setting the stage for incredible growth of the crazy color brand.
Packaging
The packaging had to function in a competitive shelf environment where swift impact was key but it also had to express product information fast and at distance.
Multiple pack types allowed for differing levels of brand visibility but had to feel unified and collectively represent the brand.
“
Graphical House understood our brand identity and supported us with the vision to push it forward in a way that was both bold and true to who we are.
Digital
The Crazy Color Pro website is a vital hub for the wide community of professional artists and customers. It also acts as a gateway to articles, videos and tutorial content.
Alongside this the site showcases the extensive product range and stockist network.
CGI Art Direction
This collection of CGI images had to work in a number of ways. It was important to represent the packs themselves in a realistic form and also the product within.
In other cases the images are more about creating an imaginative concept of colour, something very much at the heart of the brand.
“
The unique imagery representing the new line has been so well received and the project as a whole has set the precedent for our next product launches.
“
Working with Graphical House on the launch of our new professional-only line has been integral to the success of the launch for Crazy Color. Their expertise in packaging design brought our vision to life for the evolution of the professional side of the Crazy Color brand with precision and creativity, making a powerful impact on our target market. We couldn’t be happier with the results and look forward to collaborating with them again.
Wendy Murray
Senior Brand Manager