Transformational Coaching
Client
Full Circle Global
Date
2016
Location
Edinburgh, UK
Services Provided
Sector
Providing tailored learning experiences that inspire success, Full Circle are leaders in transformational coaching and development.
We created a confident brand that captures their positive outlook, placing you at the centre of a business that revolves around your aspirations.
By focusing on the people at the centre of Full Circle’s team, we captured the essence of their service — supporting development, realising potential and building partnerships that last.
Brand
Our brand identity builds recognition and communicates core values, underpinning an expansion into new global markets.
The contemporary colour palette delineates between learning programmes, elevating course literature, aiding online navigation and enhancing the overall learner experience.
Collateral
Alongside a set of corporate stationery, we designed a suite of course literature and branded materials for students.
Welcome packs were distributed to participants at workshops and events hosted by Full Circle.
Art Direction
We art directed multiple photoshoots with tutors and course attendees to capture the workshops in action.
We combined this photography with the newly-established brand palette to create distinctive course-related materials.
Digital
We designed a bespoke website that allowed Full Circle to market and sell their courses and manage their student database.
“
Graphical House came really took the time to understand what we needed. They have shaped our brand to speak directly to our clients. They have helped us with the transition to a global business and since launching the new website it has already increased our profile and delivered new clients in Frankfurt and Dubai.
Gillian McMicheal
Managing Director, Full Circle Global