Skip to main content
Graphical House
The Glasgow skyline bathed in a yellow light. There is a plane in the distance. There is also a slight bit of lens flare on the left of the frame.

Bold Belief

Client

Glasgow City Council

Date

2018

Location

Glasgow, UK

Services Provided

Brand Content

Sector

Broadcast Media

Glasgow’s bold and ambitious bid to host Channel 4’s new HQ and Creative Hub.

As part of the creative team leading Glasgow’s successful bid we worked with respected journalist, author and broadcaster Stuart Cosgrove alongside Glasgow City Council to deliver a compelling tender document with supporting materials, including a bid information pack and exhibition.

The creative combines a confident, typographic approach with forthright imagery sourced from some of Glasgow’s leading photographers to reflect “a city alive with attitude, teeming with young people and ignited with an audacious belief in its own creativity.”

 

1

Glasgow was shortlisted for the National HQ and ultimately secured one of the two creative hubs.

2

Channel 4’s move to the city had a transformative effect, creating new jobs and opportunities by tapping into the rich cultural diversity of Scotland in one of Britain's most innovative and exciting creative communities.

Identity

A bold and direct typographic approach that at once symblises Glasgow industrial but creative heritage and the core, disruptive, values at the heart of Chanel 4.

A white photographic background with large black angular cut lettering that reads "G4C4"
Black angular cut type that reads "Bold Belief". Set in all capital letters.

Bid publication

We produced a hard hitting but elegant bid document as well as a smaller event guide summary. These were designed to encapsulate the proposal and reflect the complex balance of the city's creative diversity.

We sourced all imagery from local photographers, all of whom have a very direct relationship to the city.

A red wire bound book that has silver foiled text on the front that reads "G4C4" sitting on a white surface.
A two page spread made of orange paper. There is black text over both pages.
Text that reads "A vibrant city" in white sitting onto of a background of a crowd at a concert.
A two page spread with an image over both. There is white text that reads "A dynamic digital city".
Text that reads "a socially diverse city" on a background of three boys staring at the camera with other people in the background.
Two red documents that have black lettering on the front. The text reads "G4C4".
An open document with a large scale printed photograph on the bottom.

“
We wanted our bid to look and feel different and express something about the city of Glasgow through design.

Colin Edgar

Head of Communication Glasgow City Council

Exhibition

We worked with the bid team to create a showcase exhibition in one of the cities most vibrant venues.

Featuring music from some of the cities most innovative music producers, performances from emerging writers and food provided by the best restaurants. The event made a compelling case for Glasgow.

A large red exhibition panel that reads "The Glasgow bid" in angular, uppercase white lettering.
Two people standing in a brightly light space, reading a document.
Detail of exhibition boards. There is text that reads "Talent"
A woman standing in front of a red exhibition board. She is holding a red document.

“
We wanted to show the world that Glasgow is Britain’s most creative city; that there is something happening here that you would want your staff and your business to be part of. That we have talent to rival any other place.

With Graphical House the medium really was the message.

Colin Edgar

Head of Communication Glasgow City Council

Selected projects

Instant Whip

A dynamic visual identity for this landmark exhibition and publication.
Brand Content Arts & Culture
HP

Channel 4

Ensuring maximum impact for the UK's most innovative broadcaster.
Content Broadcast Media
See all