Fill your workspace with possibility
Client
Hunts Office
Date
2024
Location
London, UK
Website
Services Provided
Sector
Hunts Office are more than office furniture retailers – they bring workplaces to life with a holistic range of services.
In 2018 we undertook a ground-up rebrand that ushered in a new era of profitability for the company. Our work helped Hunts dramatically increase their e-commerce revenues. By December 2021 online income had increased over one hundred times. We also helped them refocus their business and open up new revenue streams through the presentation of their service offering.
This year we have significantly upgraded their e-commerce offering and created a new suite of conceptual CGI content to express the Hunts brand to an ever expanding audience.
01
A one hundred fold increase in online sales since the launch of the new brand and website.
02
Previously untapped revenue streams have been opened up through the improved presentation of services.
03
CGI imagery has dynamically improved perceptions and increased efficiency.
Brand
Our brand identity system reflects the design-led approach of the company and helps position Hunts at the leading edge of the sector, aligned with the brands they represent such as Steelcase, Vitra and Orangebox.
Attention to detail and precision are key indicators of the quality not only of the product Hunts supply but also the service they provide.
Content
New CGI animations have been created to dynamically enhance brand positioning and expand on the Hunts service offering, the harmony between people, objects and space.
Photographic content supports this positioning, presents the catalogue and brings a sense of personality to the business.
“
Graphical House have established us as key players in the office furniture industry online and across EMEA
Daniel Walsh
Hunts Office
Digital
This year we also dramatically upgraded the Hunts Office digital offering, which had already led to a radical increase in sales (over 100 fold).
A refreshed front-end and refinements to the build further enhances the e‑commerce platform with an improved user experience and greater curatorial control.
“
The breadth of work undertaken by Graphical House to develop our new brand and end-to-end eCommerce platform was immense. The team are a joy to work with. Their approach is seamless, transparent, and honest throughout – they challenged when needed, and delivered a world-class online shopping experience. They come highly recommended as brand strategists, as well as digital design and development partners.
Daniel Walsh
Hunts Office
