Luxury Knitwear
Client
Jennifer Kent
Date
2013
Location
Glasgow, UK
Services Provided
Sector
Jennifer Kent is a textile designer who specialises in luxury knitwear for men. We created a brand identity to reflect her minimal aesthetic and impeccable attention to detail, showcasing her elegant designs for a range of new clients.
We enhanced brand recognition, developing a consistency that underpins the luxury shopping experience – supporting the purchase of clothes both in-store and online.
Our contemporary visual approach elevated Jennifer's beautifully-crafted knitwear, situating Scottish design and manufacturing alongside the finest in world fashion.
Identity
The contemporary logotype exudes confidence, allowing the product to do the talking, while the black and white palette complements an array of vibrant colours and geometric patterns.
We designed a logotype as well as a monogram for use as an short-hand visual sign-off.
Collateral
The roll-out included branded stationery as well as physical lookbooks to promote seasonal collections.
Packaging
We worked with Jennifer to create a range of bespoke packaging solutions to ensure the quality of the customer experience matched that of the products themselves.
“
Graphical House were instrumental in the success of my recent rebrand. They instantly understood my requirements and designed excellent, thoughtful work in line with my brand’s aesthetic. I found the team to be incredibly creative and easy to work with, consistently coming up with original ideas and following this up with high quality production.
Jennifer Kent