Experience the past.
See the future.
Client
Mount Stuart
Date
2018
Location
Isle of Bute, UK
Website
Services Provided
Sector
Mount Stuart House is one of Scotland’s finest heritage assets and the ancestral home of the Marquesses of Bute. Located on the Isle of Bute, the exquisite 19th-century mansion sits in 300 acres of globally-significant gardens and houses an astonishing art collection.
More than just a country house, Mount Stuart is an internationally-renowned centre of knowledge that connects to a wide network of interlinked communities – from local to global.
We were tasked with designing a brand identity and website that could evolve alongside the organisation, improve engagement and capture the full breadth of their offer.
Brand
Mount Stuart required a brand that connects to a wide network of interlinked communities – from local to global. We addressed this through a reorganisation of the expansive offer.
Working with illustrator Olivia Knapp, we created a family of symbols to help exemplify the multi-faceted appeal of Mount Stuart. This approach continues the long tradition of artistic commission by the Stuart family with Knapp’s original sketches now part of the permanent archive.
Content
Capturing the multi-facted destination with inspiring photography gives prospective visitors a glimpse of the breadth of the offer, and captures the unique visitor experience.
Film content was also produced to capture Mount Stuart’s passion for inspiring and facilitating public learning through the careful stewardship of their vast collections, archives and rural surroundings.
Digital
The new website delivers a comprehensive platform for every aspect of the organisation — from event listings to visitor ticketing.
Rich digital content can be quickly managed and assembled using customisable content blocks in the CMS.
And a custom Shopify theme means that the ecommerce experience melds seamlessly with the main site.
“
We wanted a partner not simply a normal client-customer relationship. We wanted someone to listen, to understand our needs but without just smiles and nods – we wanted our thinking to be challenged. We also were looking for something fresh and creative and beautiful. And we wanted to have fun doing it!
We got all that and more from the team at Graphical House. We love what they have delivered and the feedback has been fantastic.
Colin Boag CB CBE
Managing Director Mount Stuart Trust
