Heritage Updated
Client
MYB Textiles
Date
2012
Location
Newmilns, UK
Services Provided
Sector
We reinvigorated the MYB brand, helping them to grow in international markets, and introduce lace to a new generation of customers.
By exploring the company's rich heritage, we were able to reposition MYB into a contemporary space, evolving the brand and telling the MYB story and engaging with new audiences.
Updating the image of lace has allowed MYB to attract new clients — their textiles are now sought after by designers of luxury interiors, and have been used on the sets of HBO’s Boardwalk Empire and Steven Spielberg’s Lincoln.
Brand
Our work on the brand identity looked to MYB’s rich heritage for inspiration. We created a new marque which is a contemporary take on the monogram that has adorned the factory door since the 1920s.
We adopted a refined approach to layout in combination with rich photography to develop a suite of communication material that showcase the product and tell the story of tradition and heritage.
Content
Our short film celebrates MYB’s traditions for their global audience, capturing the people behind the production process, and instilling a sense of community and pride within the workforce.
Still imagery from the mill was used in combination with stunning studio based product photography, telling the heritage story alongside contemporary, luxury product-lines.
Digital
Our tailored website showcases the quality of MYB’s products for a global market.
“
Graphical House have transformed the perception of our business. They vocalised many issues and suggestions, they completely understood the direction we wanted to go in and had a clear route for us to achieve that…
They were diplomatic without being forceful and showed a high level of professionalism whilst maintaining an approachable and friendly manner.
Wendy Murray
Marketing Manager, MYB Textiles
