East to West
Client
Phuong My
Date
2016–
Location
Vietnam
Services Provided
Sector
Vietnamese fashion designer Phuong My’s brand is widely recognised across Asia. Her new MYMY line marks an expansion into Europe.
We created a distinct visual identity for MYMY that reinforces Phuong My’s existing brand as she increases her global reach.
Brand
Inspired by natural forms and fine tailoring our new logotype makes reference to the petal forms found in Phuong My's main line brand.
Content
Campaign imagery treads a delicate balance between east and west, just like the garments themselves.
Packaging
Signature MYMYprints enrich all packaging and stationery. Our bespoke bags and boxes underpin the shopping experience, supporting the purchase of clothes and reinforcing brand values.
These elements instantly identify the MYMY line — allowing its simplicity to speak for itself.
“
I have worked with many creative people in the field throughout my career, and Graphical House are some of the most talented I know.
It has been a pleasure and an honor to work together.
Phuong My
Creative Director MYMY by Phuong My