Reshaping a destination
Client
Renfrewshire Counci
Date
2019–
Location
Paisley, UK
Website
Services Provided
Sector
Enhancing the visibility of Scotland’s largest town, Paisley is a fresh identity for one of the UK’s most up-and-coming locations.
We created a positive brand that reshapes the town’s story, signposting development and innovation for a new generation of residents, tourists and investors.
01
Extensive stakeholder consultation led to the creation of the Paisley Is brand and informed its key values and strategy.
02
Paisley is strategy has been instrumental in transformational bricks and mortar projects such as the new Paisley Museum and the extensively refurbished Town Hall, Central Library and Arts Centre.
Brand
Our brand captures Paisley’s bold, honest and friendly spirit. It communicates directly with the audience, drawing them in with authentic language, friendly typography and subtle references to the city’s past.
Content
Art direction was welcoming and authentic, the subject of each shot making direct eye contact with the viewer. A manifestation of key ideas within the brand: direct, open and friendly.
In addition to the extensive library of images we also created a short film; ‘Paisley is calling’ tells the story of the town and its people with an uplifting and positive tone.
Digital
The brand was activated across media platforms, supporting a self-assured campaign which builds a sense of togetherness, encourages collaboration and engages visitors from around the world.
