A family affair
Client
Ristol Consulting
Date
2023
Location
Dunblane, UK
Website
Services Provided
Sector
Ristol help family businesses plan their land, energy and infrastructure to deliver sustainable growth and support, from feasibility to implementation.
Ristol provide their clients with valuable insight and expertise with a strategy underpinned by deep research and analysis, offering multi-disciplinary support on everything from engineering and masterplanning to assessing environmental and economic impacts.
We helped them develop and define their tone of voice and brand expression to reflect the changing nature of their business, adapting to the future-focussed needs of their clients in diverse sectors from energy and housing, through to tourism and leisure.
Identity
We made some small changes to the established Ristol visual identity in order to enhance its performance on digital platforms. The original marque – seen here on the left – with our updated version on the right.
We also developed an extended Identity System that brings form, function and recognition to all communications. We coupled this with an archival colour palette to create a system with a distinct clarity of expression.
Collateral
We regularly work with Ristol to deliver a wide range of physical collateral. This ranges from public facing reports and planning statements, through to research papers and exhibition content for public consultations.
Content
We commissioned drone footage, adopting a Bird's Eye viewpoint of actual client sites, to capture the essence of their practice – drawings, plans and maps made real.
To accompany this new video content we commissioned stills, shot on site, that focus specifically on the people – the team of experts – that come together to deliver the projects.
Digital
We created a new website that utilises the new visual content to express the brand.
Refined messaging focuses on sectors, services and insights, whilst an elegant user experience presents the Ristol offer in a fresh, focused and engaging way.
Projects
We also collaborate with Ristol, working as part of their wider project team, by offering design consultancy as a service.
Perth West is an example where we created a project identity and rolled out a suite of branded communication materials and planning documents to showcase the project.
“
The Graphical House team were outstanding in the design, development and implementation of our new company website. From the outset they invested time and effort to understand our business, clients’ and the environment we operate in. Their approach to work was incredibly efficient and hugely enjoyable. The result is a site where the structure, tone and imagery reflects not only what we do, but what we strive to achieve.
Mark Richardson
Director, Ristol Consulting
